Tag: strategic

Pelatihan Strategic Media Planning

PELATIHAN STRATEGIC MEDIA PLANNING

Pelatihan Strategic Media Planning

Deskripsi

Setiap perusahaan harus memiliki strategi untuk menarik pangsa pasar dalam rangka membangun produk/jasa dengan layanan yang baik dan prima. Saat ini media atau internet banyak dimanfaatkan perusahaan sebagai alat pemasaran yang efektif. Media web mampu membantu perusahaan menentukan apakah produk atau jasa baru akan sukses atau gagal. Oleh sebab itu sudah selayaknya setiap pelaku bisnis, khususnya dunia perbankan mulai mempertimbangkan bagaimana media akan berperan dalam mendorong pertumbuhan dan perkembangan perusahaan melalui pemasaran produk dan jasa dengan menyusun rencana media yang strategis.

Dengan pelatihan ini peserta akan dapat mempertimbangkan dan mengevaluasi efektifitas media sebagai pilihan pemasaran dan promosi penjualan, mampu menempatkan komunikasi strategis dalam media, dapat memilih waktu yang tepat dan menentukan media yang cocok digunakan dalam mencapai tujuan pemasaran dan perencanaan media yang strategis.

Materi Training

  1. Introduction to Media Planning
  2. The Internet: Trends, Resources, Techniques
  3. Integrated Marketing Communications and Connections Planning
  4. Media Relations Strategies: PR & Promotions
  5. Strategic Media Planning Steps
  6. Media Planning Criteria Considerations
  7. Sales Analysis and Geographic Strategies
  8. Weighting and Scheduling Strategies
  9. Mix Strategy: Media Concentration vs. Media Dispersion
  10. Reach and Frequency: Reach Curves and Effective Frequency
  11. Determining Target market coverage & Estimates of Audience Size
  12. Determining Budget & Relative Cost of Media
  13. Intermedia Comparisons: Media Strengths and Weaknesses
  14. Evaluating Media Plan Effectiveness

Instruktur

Tirtana Brachnata, SE, MM. & Ferdian Adi Prasetyo

Waktu dan Tempat

JGJ/BDG/JKT/BALI

METODE
Presentation, Discussion, Case Study, Evaluation Pre test & Pos Test

Peserta

Divisi pemasaran dan promosi, IT & E-commerce, staf promosi, atau mereka yang tertarik untuk menambah wawasan yang berkaitan dengan dunia pemasaran melalui media.

Fundamentals Of Strategic Planning

DESCRIPTION
Here’s an overview of strategic planning for those not directly involved in the planning process, but who want to understand the impact of strategy on their work and their organization’s success. Gain a perspective and vocabulary for strategic planning to help you actively and constructively support your firm’s strategic direction.
OBJECTIVES
• Understand what strategy and strategic planning mean to an organization
• Learn key concepts and the language used by those involved in strategic planning
• Discover various approaches companies use to develop strategy
• Find out how strategy moves from concept through implementation to realization
• Recognize techniques companies use to assess their current and future environments
• Identify specific ways you can contribute to your organization’s strategic success
PARTICIPANTS
Managers and supervisors who want to expand their strategic planning skills and management perspective…and anyone who must communicate with managers and leaders involved in the creation and implementation of strategy.

OUTLINE
• Define the Terms Strategic Planning and Strategy
• Articulate Five Essential Strategy Decisions That Drive Strategy Formation and Implementation in an Organization
• Describe How Strategy Cascades Throughout an Organization
• Link Your Specific Role to the Organizational Strategy and to the Actions Required to Implement the Strategic Plan
What Is Strategic Planning?
• Define the Terms Strategic Planning and Strategy
• Identify Five Essential Strategy Decisions Necessary for Organizational Success
• Recognize a Strategic Planning Process for Strategy Formation
• Determine the Key Stakeholders and Participants in the Strategic Process
• Describe How Strategy Impacts the Organization
Why Organizations Create Strategy
• Recognize the Grand Design Within the Organization
• Explain the Significance of the Environments Affecting the Organization
• Discuss Growth and Profit Strategies
• Describe Various Market Segmentations
• Identify How Organizations Create Value for Their Customers and Stakeholders
• Express How an Organization Decides Its Value Proposition
• State Why It Is Important to Link Your Actions to Strategy
How Organizations Develop Strategy-Processes for Creating Strategy
• Recognize How Strategy Today Creates Unique Issues and Traditional Challenges
• Identify Seven Strategic Planning Processes
• Discuss Which Approach Would Best Fit Your Organization
The Strategic Planning Process in Action
• Identify the Five Stages of a Classic Strategic Planning Framework
• Describe How Strategy Works in an Organization
• Articulate the Highlights and Time Requirements of the Process
• Recognize Your Role in Your Organization’s Strategic Plans
Assessing the Environment
• Identify Strategic Patterns in the Environment
• Explain and Anticipate Patterns
• Express Why Assessing the Environment Is Important
• Describe Six Tools/Techniques for Conducing External and Internal Assessments
Three Ds of Strategy-Discussions, Decisions and Developments
• Review Key Stages of the Strategic Planning Process
• Describe How SWOTs, Core Competencies and Critical Success Factors Are Incorporated into the Strategic Discussions
• Appreciate the Rationale Behind Strategic Decisions
Implementing and Reviewing Strategy
• Discuss Strategic Alignment and What It Means to an Organization
• Identify the Ways an Organization Creates Strategic Alignment
• Develop a Series of Questions to Facilitate Strategic Conversations
• Recognize Accountability Systems
• Identify Reward and Recognition Incentives for Success
• Express Why, When and How Often Strategy Should Be Reviewed
Alternative Approaches to Create Strategy
• Identify Seven Strategic Planning Approaches
• Discuss Which Approach Would Best Fit Your Organization

INSTRUCTOR
Fauzan Asmara, DR, Drs, MM
Expert in strategic management, people and organization development and marketing. He has more than 10 years experience as a professional consultant. He applies his 10-plus years of management experience and expertise in human resources functional and management to delivering messages that focus on simple solutions to common, personal and organizational problems on each of his assignment. His field of expertise including structuring company’s organizational chart, job descriptions & specifications, payroll systems & models, thus it’s functional.

FASILITAS
1. Training Module
2. Training CD contains training material
3. Certificate
4. Stationeries: NoteBook and Ballpoint
5. Jacket or waistcoat or T-Shirt
6. Bag or backpackers
7. Training Photo
8. Training room with full AC facilities and multimedia
9. Once lunch and twice coffeebreak every day of training
10. Qualified instructor
11. Transportation for participants from hotel of participants to/from hotel of training (if minimal number of participants from one company is 4 persons)

Hotel berbintang di Yogya ( Grand Aston, Ibis, Phonix, MM UGM )

REGISTRASI
Rp. 5.000.000,- per orang (Non Residensial)
Rp. 4.500.000,- per peserta (pendaftaran 3 peserta dari 1 perusahaan)

Logistic Management : Strategic And Best Practices

DESKRIPSI :
Operasional Logistik termasuk masalah yang cukup unik dan kompleks karena merupakan salah satu aktivitas perusahaan yang sudah cukup lama dijalankan, bahkan mungkin semenjak perusahaan mulai berdiri. Karena masalah logistik berkaitan dengan efektifitas dan efisiensi pengelolaan perusahaan, maka pengelolaannya harus dilakukan secara profesional.

COURSE OUTLINE :
• The changing business landscape and the supply chain concept
• Strategic logistic and supply chain management
• Logistic management system & logistical synchronization
• Logistic activities
• Logistic operation & integration
• Inventory management & Strategi
• Controlling logistic activities
• Logistic performance measurement
• Transportation management

PESERTA :
Manajer dan staf yang bertanggung jawab dalam pengendalian produksi, pengendalian persediaan serta logistic.

INSTRUKTUR
Ir. Setyawan Hardan, M.Sc.

Hotel berbintang di Yogyakarta ( Grand Aston*****/ Phonix**** / Ibis***/ Ibis Style Hotel )

FASILITAS
1. Training Module
2. Training CD contains training material
3. Certificate
4. Stationeries: NoteBook and Ballpoint
5. Jacket or waistcoat or T-Shirt
6. Bag or backpackers
7. Training Photo
8. Training room with full AC facilities and multimedia
9. Once lunch and twice coffeebreak every day of training
10. Qualified instructor
11. Transportation for participants from hotel of participants to/from hotel of training

REGISTRASI
Biaya kursus: Rp. 6.500.000,- per peserta (Non Residential)
Rp. 6.000.000,- per peserta ( Pendaftaran 3 peserta dari 1 perusahaan)

Balance scorecard : “strategic alignment on balance scorecard”

DESKRIPSI
Pelatihan ini membahas pemanfaatan rerangka balanced scorecard sebagai inti sistem perencanaan laba jangka panjang. Dengan rerangka balanced scorecard, sistem perencanaan laba jangka panjang difokuskan untuk mendongkrak kemampuan perusahaan dalam menghasilkan kinerja keuangan.

COURSE OUTLINE :
Hari 1 :
 Prinsip dasar balanced scorecard
 Konsep perencanaan dan pergeseran falsafah perencanaan
 Sistem perumusan strategi
a. Trendwatching
b. SWOT Analysis
c. Envisioning
d. Pemilihan Strategi
Hari 2 :
 Sistem perencanaan strategik dengan kerangka balanced scorecard
a. Penyusunan strategy Map
b. Penentuan balance scorecard
c. Rencana kegiatan (action plan)
 Perumusan sasaran dan inisiatif strategik di tempat perspektif
 Penyusunan Program dengan rerangka balance scorecard
Hari 3 :
 Penyusunan anggaran berbasis rerangka balance scorecard
 Proses untuk penciptaan nilai
a. Proses untuk pengelolaan operasi
b. Proses untuk pengelolaan customer
c. Proses inovasi
d. Proses untuk pemenuhan regulasi dan hubungan sosial

Hari 4 :
 Aspek teknologi informasi dalam implementasi balance scorecard
 Studi Kasus

PESERTA :
Semua karyawan dan manajer

WAKTU & TEMPAT

11 – 13 September 2012
08.00 – 16.00 WIB
Hotel berbintang di Yogyakarta ( Grand Aston/Ibis/ Phonix/ Jambu Luwuk )

INSTRUKTUR
Nurhidayat, ST

FASILITAS
1. Training Module
2. Training CD contains training material
3. Certificate
4. Stationeries: NoteBook and Ballpoint
5. Jacket or waistcoat or T-Shirt
6. Bag or backpackers
7. Training Photo
8. Training room with full AC facilities and multimedia
9. Once lunch and twice coffeebreak every day of training
10. Qualified instructor
11. Transportation for participants from hotel of participants to/from hotel of training (if minimal number of participants from one company is 4 persons)
REGISTRASI
Biaya kursus: Rp. 5.500.000,- per orang (Non Residential)
Rp. 5.000.00,- per peserta ( Pendaftaran 3 peserta dari 1 perusahaan)