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Customer Behaviour

Oct 11, 2013 by bexcellentjogja 0 Comments #Behaviour, #bisnis, #communication, #Customer, #facilitas, #guna, #jogja, #latihan, #materi, #multimedia, #pelatihan, #pemasaran, #pembelian, #peserta, #portal, #qualified, #strategi, #taking, #training, #yogyakarta

DESKRIPSI
Guna meningkatkan penjualan, perusahaan harus memperhatikan perilaku pelanggan (customer behaviour), dalam melakukan pengambilan keputusan pembelian. Hal inilah yang akan dibahasa dalam materi pelatihan ini.

MATERI KURSUS

  •   Customer behaviour & strategi pemasaran
  • Dynamic segmentation & customer behaviour
  • Model customer behaviour
  • Faktor-Faktor yang mempengaruhi customer behaviour dalam perspektif marketing mikro.
  • Proses keputusan untuk membeli dan tipe-tipe perilaku keputusan pembelian.
  • Positioning and marketing communication conducted by taking into account customer behaviour
  • Bisnis dan perilaku bisnis.

Hotel berbintang di Yogya ( Grand Aston*****/ Phonix**** / Ibis***/ MM UGM )

INSTRUKTUR
Z. Bambang Dharmadi, Drs, MM

PESERTA
Semua karyawan atau supervisor di bidang pemasaran

METODE
Presentation, Discussion, Case Study, Evaluation Pre test & Pos Test

FASILITAS
1. Training Module
2. Training CD contains training material
3. Certificate
4. Stationeries: NoteBook and Ballpoint
5. Jacket or waistcoat or T-Shirt
6. Bag or backpackers
7. Training Photo
8. Training room with full AC facilities and multimedia
9. Once lunch and twice coffeebreak every day of training
10. Qualified instructor
11. Transportation for participants from hotel of participants to/from hotel of training

REGISTRASI
Biaya kursus: Rp. 6.000.000,- per peserta (Non Residential)
Rp. 5.500.000,- per peserta ( Pendaftaran 3 peserta dari 1 perusahaan)