Customer Behaviour
DESKRIPSI
Guna meningkatkan penjualan, perusahaan harus memperhatikan perilaku pelanggan (customer behaviour), dalam melakukan pengambilan keputusan pembelian. Hal inilah yang akan dibahasa dalam materi pelatihan ini.
MATERI KURSUS
Customer behaviour & strategi pemasaran
Dynamic segmentation & customer behaviour
Model customer behaviour
Faktor-Faktor yang mempengaruhi customer behaviour dalam perspektif marketing mikro.
Proses keputusan untuk membeli dan tipe-tipe perilaku keputusan pembelian.
Positioning and marketing communication conducted by taking into account customer behaviour
Bisnis dan perilaku bisnis.
INSTRUKTUR
Tirtana Brachnata, SE., MM.
PESERTA
Semua karyawan atau supervisor di bidang pemasaran
METODE
Presentation, Discussion, Case Study, Evaluation Pre test & Pos Test
• Batch 1 : 15-17 Januari 2014 Place : JGJ/BDG/JKT/BALI/SING/MAL
• Batch 2 : 8-10 April 2014 Place : JGJ/BDG/JKT/BALI/SING/MAL
• Batch 3 : 12-14 Agustus 2014 Place : JGJ/BDG/JKT/BALI/SING/MAL
• Batch 4 : 14-16 Oktober 2014 Place : JGJ/BDG/JKT/BALI/SING/MAL
FASILITAS
1. Training Module (Hard and Soft copy (USB Flash Disk))
2. Certificate
3. Stationeries: NoteBook and Ballpoint
4. Souvenir (Jacket or waistcoat or T-Shirt)
5. Bag or backpackers
6. Training Photo
7. Training room with full AC facilities and multimedia
8. Once lunch and twice coffeebreak every day of training
9. Qualified instructor
10. Transportation for participants from hotel of participants to/from hotel of training (if minimal number of participants from one company is 4 persons)