Customer Behaviour

DESKRIPSI

Guna meningkatkan penjualan, perusahaan harus memperhatikan perilaku pelanggan (customer behaviour), dalam melakukan pengambilan keputusan pembelian. Hal inilah yang akan dibahasa dalam materi pelatihan ini.

MATERI KURSUS
 Customer behaviour & strategi pemasaran
 Dynamic segmentation & customer behaviour
 Model customer behaviour
 Faktor-Faktor yang mempengaruhi customer behaviour dalam perspektif marketing mikro.
 Proses keputusan untuk membeli dan tipe-tipe perilaku keputusan pembelian.
 Positioning and marketing communication conducted by taking into account customer behaviour
 Bisnis dan perilaku bisnis.

INSTRUKTUR
Tirtana Brachnata, SE., MM.

PESERTA
Semua karyawan atau supervisor di bidang pemasaran

METODE
Presentation, Discussion, Case Study, Evaluation Pre test & Pos Test

• Batch 1 : 15-17 Januari 2014 Place : JGJ/BDG/JKT/BALI/SING/MAL
• Batch 2 : 8-10 April 2014 Place : JGJ/BDG/JKT/BALI/SING/MAL
• Batch 3 : 12-14 Agustus 2014 Place : JGJ/BDG/JKT/BALI/SING/MAL
• Batch 4 : 14-16 Oktober 2014 Place : JGJ/BDG/JKT/BALI/SING/MAL

FASILITAS
1. Training Module (Hard and Soft copy (USB Flash Disk))
2. Certificate
3. Stationeries: NoteBook and Ballpoint
4. Souvenir (Jacket or waistcoat or T-Shirt)
5. Bag or backpackers
6. Training Photo
7. Training room with full AC facilities and multimedia
8. Once lunch and twice coffeebreak every day of training
9. Qualified instructor
10. Transportation for participants from hotel of participants to/from hotel of training (if minimal number of participants from one company is 4 persons)

bexcellentjogja

Saya, Satrio dari Bexcellent Consultant marketing yang menawarkan jasa pelatihan dan sertifikasi online/publik. Kami dari Bexcellent Consultant menyediakan pelatihan2 online dan publik mengenai HRM, sistem sumber daya manusia, marketing & sales, pelatihan teknik, finansial, akuntansi, K3, Sertifikasi Kemnaker & BNSP dll. kami juga menerima In House Training. Informasi Penting Hubungi: WA/Telepon : 081325177427 email : satrio@bexcellentjogja.com

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